Marketing Your Home

What can we say? Marketing is Crisa’s middle name! Before Crisa became a Realtor, she worked in the award winning advertising agencies managing million dollar advertising accounts, ranging from consumer products (Starbucks, Wall Street Journal, Cricket Wireless, Got Milk?) to business services like Oracle, Dow Jones, and Hewlett Packard.

Crisa developed comprehensive marketing campaigns in the US and European markets that included media advertising for TV, Print, Radio, Outdoor and Internet. Crisa has also been featured on the Today Show, CBS News, and HGTV’s Double Take home renovation show.

So when it’s time to sell you home, you need to work with a seasoned marketing professional who not only understands the nuisances of advertising, but also creates unique, out-of-the-box marketing campaigns for your home. It is no coincidence that Crisa’s average market days is 6 days.

So what can we do to get your house in front of the RIGHT BUYERS? There is a lot of thought and preparation involved to creating a seamless marketing plan for your home. Here’s a few steps on how we work:

PRIVATE LISTING SERVICE  (PLS)

We create buzz and excitement about the sale of your home and our best advocates are fellow realtors! We post a sneak preview of your home at the Private Listing Service which showcases your property to realtors who have serious buyers.

BROKER PRIVATE SHOWCASE

We host Broker invitation-only events to the homes prior to the live market date, where we obtain honest feedback about the home’s pricing, upgrades and any recommendations from other industry experts.

MULTIPLE LISTING SERVICE (MLS) & ONLINE ADVERTISING

Crisa is not like other realtors who post their client’s homes on MLS, put a sign on their yard and wait for the buyers to come. A thorough advertising campaign is developed that targets the right buyers at the right media channels and online websites like Zillow, Redfin, Realtor.com and more.

FULL MARKETING COLLATERAL

We want to not only invite the right buyers to your home, but to also help them visualize how they can make your home their own. From postcards, brochures and professional outdoor signs, your house will get top exposure and traffic.

PROFESSIONAL PHOTOGRAPHY & FREE STAGING CONSULTATION

Other vendors that we use in our listings: Matterport 3D tours, youtube.com videos, drone aerial photography and cutting edge local photographers to showcase the beauties of your home. Free consultation on how we can get your house ready for showtime.

SOCIAL MEDIA

Full social media campaign promoting Open Houses, Broker Tours, Private showings and invitations to the right buyers.


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